I have been thinking and perhaps got to a point of asking myself about the brand that I represent. After I have had an emotional conversation with my friends about language and identity and lack thereof. I then asked myself, what do people put on themselves as being the ultimate important identifier of themselves? something which put one as being different from the other, your identity, what differentiates you from the next person?
Having examined myself, I came with a short definition of who I am, and the brand that I represent. I represent a nation of the oppressed that has vanquished oppression and has chosen life over bitterness and hatred, a brand that indicates the strength of human spirit over adversity. I represent the brand of my forefathers, the founding fathers of our resistance actions against the oppressors. I carry with me the pride and spirit of my ancestors, the founding fathers of the Nguni speaking people, Ngwane ka Matiwane, Makana and many others, and ultimately, I am an embodiment of Xhosa, Zulu, and Ndebele speaking nations. I am proud of my uniqueness, my blood has that of the fallen warriors in the frontier wars of resistance. I am proud of being born from amaZizi, ooJama, ooFakade, ooSjadu, ooNgxiwa inoboya, ooDlamini, (sibajonga sibajadule). My roots originate from abaThembu, ooQhudeni, ooNgoza, ooMathibathibane, ooThukela, ooMpafana. Yes, indeed, I am representing a brand that’s stronger than resources that are invested in many global corporate brands. My brand represents the undying spirit of my native people. What’s your brand, what do you represent, who do are and what message are you sending to the world about your brand?
